So, it’s important to make sure it is the best possible representation of your company. Supporting documentation (Case studies, references and additional data)Īs the first element of your proposal, the cover letter is bound to be seen by a lot of people.Indeed, most proposals also include a number of other elements that will generally appear in a specific order. The RFP cover letter should be included as a normal part of every proposal, but it’s just one component. Basics to know before you start your proposal cover letter Make your cover letter memorable for the right reasons. Generally, proposal cover letters are memorable either because they are embarrassingly bad or extraordinarily good. The quality of your bid proposal cover letter determines whether they read it carefully, skim it quickly or ignore it completely. No matter how you use the RFP cover letter and what you put in it, remember that the person receiving it is just that - a person. Reinforce your brand, values and expertise.Create or deepen the connection between you and your buyer.The RFP cover letter can also be used to:
![how to write a cover letter how to write a cover letter](https://cdn-images.zety.com/pages/how_to_write_a_cover_letter_template_cubic.png)
Unfortunately, if your letter is anything like the example above, it’s like showing up in sweatpants and offering an unenthusiastic, mumbled greeting.
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It should be the same with your proposal cover letter. Think of it this way: If you were going to present your proposal in person, how would you greet the buyer? You’d probably wear your best suit, walk confidently, put on a warm smile and share a confident handshake to make a memorable introduction. Your RFP cover letter provides a first impression to the proposal evaluators and decision makers reviewing your proposal. While common, this isn’t a terribly compelling way to introduce yourself to a new customer that could help you grow your business. Included in this proposal you will find our answers that meet the requested specifications. Company - Thank you so much for this opportunity. If you’re like most businesses, your cover letter can probably be summarized like this: “Dear Mr. Furthermore, the RFP cover letter takes very little time to compose (especially if you use our template below) and offers you one more way to stand out from your competitors. Indeed, it’s a zero-cost way to get your message directly to the people who decide whether or not your proposal wins. You spend hours working through the proposal process, so why should you spend even more time crafting an RFP response cover letter? The proposal cover letter is an oft-overlooked sales tool. No matter what it’s called, the cover letter is your chance to introduce your business and offer to a potential new customer.
#HOW TO WRITE A COVER LETTER DOWNLOAD#
Finally, I’ll share a proposal cover letter template you can download and customize to get a head start.Īlternative names for the proposal cover letter include RFP response cover letter, bid proposal cover letter, RFP cover page and other similar variations. Then, I’ll explain what a cover letter includes, tips for writing a winning letter and a few sample RFP cover letters. In this post, we’ll explore what a proposal cover letter is and why it matters. With a couple easy tips and a quick review, your cover letter will send just the right message. So, before you send off that RFP response, let’s take a closer look at your proposal cover letter and be sure it accurately represents your proposal. Unfortunately, that means you might not be putting your best foot forward. If you’re like many others, it’s been a while. When was the last time you read your boilerplate RFP cover letter? Like, actually read it. Now, there’s only one thing left to do… slap a proposal cover letter on top, submit it and move on to the next RFP.īut wait. After all, your company should win this business - you’ve earned it. Because of your efforts, the proposal is a masterpiece - creative, comprehensive and compelling. The proposal is a product of the hours you invested customizing past content, collaborating with subject matter experts and refining your messaging.
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After weeks of work, you’ve finally put the finishing touches on your request for proposal (RFP) response.